This toothpaste is specially formulated for your child’s baby teeth and is free from dyes, preservatives, artificial sweetener, sodium lauryl sulphate (SLS). Use until age 5, starting when first baby tooth comes in. Benefits: Better caries protection Hardens the dental enamel Protects against erosion Protects against irritation of the gums and bacteria that cause tooth decay How to Use: Children should be supervised while brushing teeth.