What Does it Take to Sell Institut Esthederm?
The Institute of Dermatology in Sweden has come up with a new product in the line of Estheticians. It is the Intellimin, which has just recently been released into the market. The products are not approved by Food and Drugs Association and has only for the few hours of oral guidance before it could be sold. However, the new product has been able to score a big endorsement by the American Association of Dermatologists who have given it the green light to market. This is mainly because the brand products promise to make you look younger by making your dermis healthier which in turn means better sales for the firm.
You might find it hard to believe but this is a fact that many celebrities use Estheticians products without even knowing about it. One such face is Paris Hilton, who happens to have a line of cosmetics from the said brand that is sold at a price of $30 each. The brand also has an offer on its website for those who are willing to purchase the product and in return, Paris Hilton will give a free mini-course on cosmetic procedures to the buyer.
It is very difficult to get the word out about a new product especially if it is new on the market. This is one reason why many people are not buying the Estheticians products. The brand is so popular that they cannot resist promoting it even if there is no need to. They used to tell their friends about it so that they can sell more of their products. Many of the product distributors also take advantage of this as a way to make quick sales and to increase their profits.
It is therefore understandable why more people are now looking for alternatives when it comes to buying cosmetics. They are tired of being sold false promises and are now looking for more reliable brands to patronize. The brand Estheticians promise is not one of those reliable brands and hence they do not have much of a choice. Hence they resort to using distributors and marketing their products using various methods.
One method which they normally use is word of mouth advertisement using social networking sites like Facebook and Twitter. This method has proved to be very effective in increasing the popularity of the products and also in increasing sales. However, this is one method which can also backfire on them as they can easily get targeted audiences using social networking sites.
They also do not really give much importance to selling physical products but rely on promotion through other mediums. Estheticians have a wide range of beauty products that they promote by sending brochures, distributing flyers and putting up advertisements on television. The internet also proves to be very useful to the brand in terms of advertising and sales. They have a website where people can browse through the products and buy from there. They also host a number of live events and seminars at which they display their products in action and promote them extensively.
There are various other ways through which they promote their products. One very effective method in which they sell their products is through trade shows. They invite well-known personalities and offer discounts on the products so that they can increase their sales.
A very important aspect of selling Estheticians products is making sure that they reach their target market. Since this is a skin product, it is expected that the majority of people who use it are women. Therefore, making sure that their brochures are delivered to women’s houses and offices is one way of ensuring that more sales are made.