Philip Kingsley is one of the UK’s leading sales consultants, having gained a lot of popularity since his first appearance on British television in the late 90s. The bestselling author and speaker continue to be an inspiration for many people all over the world. His success is due to his ever-changing approach to selling, and also his wide range of products which all promote the same thing – that the secret to their success is the same thing that keeps the company running: creativity. Philip Kingsley guides you through his unique sales methods and gives his unique brand recommendations.
Philip Kingsley is one of the UK’s leading sales consultants, having gained a lot of popularity since his first appearance on British television in the late 90s. The bestselling author and speaker continue to be an inspiration for many people all around the world. His success is due to his ever-changing approach to selling, and also his wide range of products which all promote the same thing – the key to their success is the same thing that keeps the company running – creativity. Philip Kingsley guides you through his unique sales method and gives his unique brand recommendations.
Philip Kingsley is known as the “Unofficial Guide To Creative Thinking” because he has dedicated his life to giving others the tools, advice and ideas they need in order to be most creative and successful. Philip Kingsley first developed his famous “creativity think tank” in 2021, designed to give young, up-and-coming designers and marketers of fresh ideas and ways to promote their brand and make it grow. Since its inception, this unique think tank has been used by a number of the biggest names in the UK fashion industry. In fact, many of the top fashion houses rely on the “Think Tank” to help them create new products and campaigns. Kingsley believes that there are five essential ingredients to a good sales letter or advert and that creating a winning product requires using all five of them.
Philip Kingsley believes that advertising is largely about selling the brand. The sales letter or advert must be about the brand, its promise, how it will make you feel and what it can do for your life. Philip Kingsley says that if a brand can tell a potential customer what it can do for them, then they have won the argument for not only winning the argument, but actually selling the brand to that customer forever. However, one of the biggest problems in creating a winning ad is that the creative team may lack the confidence to create one. Philip Kingsley’s creative team at D&G Advertising believe that through Unbelievable Sales they can show people just how good their products really are, while also showing them why they should buy from them instead of their competition.
Philip Kingsley believes that a good sales letter is the most effective way in which you can advertise your brand to the masses. He says that many people do not realise that they use most of the marketing that they do on a daily basis, but they are still doing it. He says that many people fail to realise the impact that advertising has on the brand and that is why they should not dismiss the importance of using the right kind of advertising. Philip Kingsley also believes that the creation of a quality sales letter is one of the keys to persuading a consumer to purchase a particular brand. Many advertising agencies have seen great success when they create their own personal style of sales letter.
Philip Kingsley believes that advertising is best done by a brand ambassador. The brand ambassador works with the company to identify their key customers. Philip Kingsley explains that the brand ambassador will not only talk to the public, but will go into shops and on television to talk to the public and promote the brand. By using this technique, many people will start to associate the brand ambassador with the company and it will help to build a strong connection between the brand and the consumer.
Philip Kingsley feels that the company needs to be bold with their advertising. Philip Kingsley believes that advertising needs to be personalised, unique and memorable. Many advertising agencies have been left behind in the modern era because they have not identified what makes a brand stand out from the crowd. Kingsley believes that if you do not stand out, you can still have a successful company with a great product or service.
Philip Kingsley gives tips to the brand ambassador when he is creating a sales letter. Philip Kingsley states that there are two types of sales letters; those that are well written and those that are poorly written. Philip Kingsley says that you should look at your target audience when writing the sales letter. Philip Kingsley claims that if you have an older consumer in mind, you should write in a way that will appeal to older consumers. On the other hand, if you are writing for younger people, you should use a more youthful tone.